Steve Nice is an entrepreneur who has focused his career on building businesses that promote products and systems that help people. As Co-Founder and former CEO of BedinaBox.com, he helped to create the cleanest (first OekoTex-Certified mattress in U.S. history), most durable, and comfortable memory foam mattress in America. He is responsible for the removal of dibutyl tin and phthalates from polyurethane foam manufacturing. He is the co-founder and CEO of Shield Nutraceuticals, a company dedicated to personal and environmental wellness with a lean toward Regenerative Agriculture. The three companies he has built in the past two decades are all still in business – built to last.